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Opponent-Process Theory
A psychological and neurological model that describes how opposing emotions or reactions balance out, affecting mood and addiction.
Afterimages
Visual illusions that occur after looking at an image for a prolonged period and then seeing a residual image when looking away.
Sensory Adaptation
The process by which sensory receptors become less sensitive to constant stimuli over time, leading to a decrease in responsiveness.
Subliminal Stimulation
The process of influencing an individual's mind and behavior by presenting stimuli below the threshold of conscious awareness.
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