XL Retail Sales,Inc

question 32

Multiple Choice

XL Retail Sales,Inc.,promises its head buyer Yancey and other salaried employees a bonus at the end of the year if management thinks that the circumstances indicate "a job well done." This promise is

• A)enforce?able.
• B)unenforce?able because it is not supported by consideration.
• C)unenforce?able because the dollar amount is missing.
• D)unenforce?able because the employees are paid salaries.

Understand the impact of crises on authenticity and brand equity.

Recognize different types of brand crises and their unique characteristics.

Identify the best practices in managing serious brand crises.

Understand the role of brand positioning in the context of a crisis.

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Definitions:

Securities

Assets which embody either ownership in a stock of a company available to the public, a lending relationship with a government or corporate entity through bonds, or claims to ownership via options.

Warrant Holder

An individual or entity that owns a warrant, giving them the right, but not the obligation, to buy a company's stock at a specified price before the warrant expires.

Cash Dividends

Payments made by a corporation to its shareholders, usually as a distribution of profits.

Underlying Stock

The stock that is the basis for a particular derivatives contract, such as options or futures.