Instead of Setting Up a Business to Market Her Own

question 24

Multiple Choice

Instead of setting up a business to market her own products, Krissy con?sid?ers entering into a distributorship franchise with Little Breweries Corporation. This involves the transfer of

• A) a license.
• B) a trade name.
• C) the formula to make a certain product.
• D) the ownership of the business.

---

Definitions:

Attitude Inoculation

A psychological technique that strengthens an individual's attitudes or beliefs by exposing them to small doses of counterarguments, thereby making them more resistant to future challenges or attacks.

Counterarguments

Arguments presented in opposition to another argument, offering a different perspective or rebuttal.

Primacy Effect

The tendency to remember information that is presented first better than information that is presented later.

Persuasion

The process of influencing someone's beliefs, attitudes, intentions, motivations, or behaviors through argument, reasoning, or appeal.