Examlex
When involved in a project involving many subcontractors:
Target Market
A specific group of potential consumers towards which a company directs its marketing efforts and strategies to sell its products or services.
Competitive Superiority
The advantage that a company has over its competitors, allowing it to generate greater sales or margins and/or retain more customers.
Segment Attractiveness
Evaluation of a market segment based on criteria such as size, growth, profitability, and compatibility with business objectives.
Selected Specialization
A strategy where a business focuses on a particular market niche or product category to gain a competitive advantage.
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