Operating Company
Operating Company Has the Following Information Pertaining to Its

question 19

Multiple Choice

Operating Company
Operating Company has the following information pertaining to its two divisions for the current year: $\begin{array}{lrr}&\text { North }\\&\text { Division }&\text { South Division }\\\text { Variable selling and administrative expenses } & \$ 70,000 & \$ 90,000 \\\text { Direct fixed manufacturing expenses } & 35,000 & 100,000 \\\text { Sales } & 300,000 & 500,000 \\\text { Direct fixed selling and administrative expenses } & 30,000 & 70,000 \\\text { Variable manufacturing expenses } & 40,000 & 100,000\end{array}$ Common expenses are $50,000 for the current year.
-Refer to Operating Company. What is the segment margin for the South Division?

• A) $140,000
• B) $210,000
• C) $240,000
• D) $310,000

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Definitions:

Quantity of Reinforcement

The amount of reinforcement provided or required to modify or sustain a behavior.

Bolles

Bolles typically references Robert C. Bolles, a psychologist known for his research in learning, motivation, and fear. He proposed the theory of Species-Specific Defense Reactions (SSDRs), explaining how organisms respond to threatening stimuli.

Little Albert

Refers to a famous psychological experiment by John Watson, demonstrating how phobias can be conditioned in humans.

UCS

An acronym for Unconditioned Stimulus, which in classical conditioning is a stimulus that naturally triggers a response without the need for prior learning.