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Hammer Company Expects the Following Results for the Next Accounting

question 25

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Hammer Company expects the following results for the next accounting period:  Sales $240,000 Variable costs $135,000 Fixed costs $40,000 Expected production and sales in units 3,000\begin{array}{lr}\text { Sales } & \$ 240,000 \\\text { Variable costs } & \$ 135,000 \\\text { Fixed costs } & \$ 40,000 \\\text { Expected production and sales in units } & 3,000\end{array} The sales manager believes sales could be increased by 400 units if advertising expenditures are increased by $10,000. Suppose advertising expenditures are increased and sales increase by 400 units. What will be the effect on operating income?


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