Better Bonds
Better Bonds Provided the Following Data -Refer to Acme Company

question 92

Multiple Choice

Better Bonds
Better Bonds provided the following data: $\begin{array}{lr}\text { Sales } & \$ 540,000 \\\text { Variable costs } & \$ 378,000 \\\text { Fixed costs } & \$ 120,000 \\\text { Expected production and sales in units } & 40,000\end{array}$
-Refer to Acme Company. What is the break-even point in units?

• A) 6,667
• B) 10,000
• C) 13,333
• D) 20,000

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Definitions:

Viral Marketing

A marketing strategy that seeks to exploit social networks to produce increases in brand awareness or achieve other marketing objectives through a self-replicating viral process, like word-of-mouth.

Trade Promotions

Marketing activities directed at members of the distribution channel, such as retailers and wholesalers, to stimulate sales or support product introduction.

Direct Marketing

A type of advertising which allows businesses to communicate directly with customers through various media, including mail, email, texts, and social media.

Push Strategy

A marketing strategy that aims to push products toward consumers by convincing channel partners to feature products, thereby driving or creating consumer demand.