Refer to St

question 174

Multiple Choice

Refer to St. John's Company. Assume that output was 5,000 units in March and 10,000 units in April, utility cost is a mixed cost, and the fixed cost of utilities was $3,000. What was the variable rate per unit of output for utilities cost?

• A) $0.20
• B) $0.30
• C) $0.40
• D) $0.60

---

Definitions:

Marketing Strategy

A comprehensive plan formulated to achieve the marketing objectives of an organization, which includes target market identification and applying the marketing mix effectively.

Diversification

The strategy of expanding into new markets, products, or services to reduce risk and enhance potential for growth.

Situation Assessment

An evaluation process to understand the current conditions and factors affecting a decision or strategy.

Strategic Marketing

Strategic marketing is the long-term approach to planning, executing, and managing marketing efforts that align with a business's overall goals and objectives, focusing on sustainable growth and competitive positioning.