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Sometimes firms require riskier projects to have shorter payback periods.
Service Mark
A symbol, word, or phrase legally registered or established by use as representing a company or product in the service sector.
Intellectual Property
A category of property that includes intangible creations of the human intellect, such as inventions, literary and artistic works, designs, and symbols.
Tradable Property
Assets that can be easily bought, sold, or traded on various markets.
Suggestive Mark
A type of trademark that suggests rather than describes a characteristic of the goods or services to which it is attached, requiring consumer imagination to discern the nature.
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