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When merchandise sold is assumed to be in the order in which the purchases were made, the company is using
FAB
Stands for Features, Advantages, and Benefits; a sales approach focusing on presenting the features of a product, its advantages over competition, and the benefits it provides to the consumer.
Marketing Plan
A comprehensive document outlining a company's overall marketing strategy, including marketing objectives, target markets, and tactics for achieving those objectives.
FABs
Features, Advantages, and Benefits; a sales and marketing technique that highlights a product's features, explains its advantages, and outlines the benefits it offers to the potential customer.
Marketing Plan
A strategic document outlining a company's advertising and marketing efforts for a specified period, including goals, target markets, and initiatives.
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