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Which of the following are features of the lean manufacturing system?
(a)maintaining excess inventory to ensure that products will always be available
(b)cross training of employees
(c)giving employees additional authority and responsibility
(d)product-oriented layout
(e)increased set-up time
Implementation Process
The series of actions taken to put a plan or strategy into action.
Advertising Campaign
An advertising campaign is a series of coordinated marketing messages, delivered across one or more channels, designed to influence consumer perception and drive them to a specific action, such as making a purchase.
Media Selection
The process of choosing the most appropriate media channels through which to deliver promotional messages to the target audience.
News Conferences
A scheduled gathering where organizations communicate important information to the press and media.
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