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The lowest contribution margin per scarce resource is the most profitable.
Psychological
Relates to the mind or mental processes and how they influence behavior and well-being.
Biological Factors
Elements within the biological makeup of organisms, such as genetics, brain chemistry, and physiology, that influence behavior and mental states.
Dissociative Identity Disorder
A psychological condition formerly known as multiple personality disorder, marked by the presence of two or more distinct personality states or identities in a single individual.
Availability Heuristic
A cognitive shortcut that relies on immediate examples that come to a given person's mind when evaluating a specific topic, concept, method, or decision.
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