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Purchase requisitions for Purchasing and the number of payroll checks for Payroll Accounting are examples of activity bases.
Attractive Alternatives
Options that are appealing or desirable in comparison to others available, often considered in decision-making processes.
Weighing Facts
The process of assessing the importance, relevance, or truth of information or evidence before making a decision or judgment.
Cognitive Dissonance Theory
A theory suggesting that individuals experience discomfort when holding two or more conflicting cognitions, leading them to change their attitudes, beliefs, or actions to reduce the dissonance.
Human Consistency
The tendency of an individual to maintain the same behaviors, attitudes, and beliefs over time.
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