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The difference between the current sales revenue and the sales at the break-even point is called the
Karen Horney
A psychoanalyst known for her theory of neurotic needs and for challenging some of Freud's theories, especially those concerning women.
Gordon Allport
A pioneering psychologist known for his theory of personality traits and emphasis on the uniqueness of the individual.
Pessimistic Image
A negative outlook or representation, often reflecting expectations of unfavorable outcomes.
Unconscious Forces
Psychological forces not immediately available to consciousness, influencing thoughts, feelings, and behaviors.
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