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Which of the Following Statements Is False

question 30

Multiple Choice

Which of the following statements is false?


Definitions:

Sales-oriented Era

A period in history where businesses prioritized selling as many products as possible, often with aggressive sales tactics, focusing on sales volume over customer needs.

Market-oriented Era

A period in business thought where the focus is on understanding and satisfying the needs and preferences of customers through research and market analysis.

Retailing-oriented Era

A period in business history marked by the dominant focus on retail activities, where selling direct to customers through various retail outlets was prioritized.

Production-oriented Era

A period in business where the focus was on production efficiency and product improvement, often at the expense of consumer needs and preferences.

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