Journalize the following transactions for Riley Corporation:
Definitions:
Evaluating
The process of assessing or examining something to determine its value or worth.
Campaign
A coordinated series of activities or strategies designed to achieve a particular goal, such as marketing or political objectives.
Target Audience
A specific group of consumers within the predetermined target market, identified as the intended recipient of a product, advertisement, or message.
Advertising Budget
The allocated amount of financial resources a company plans to spend on promoting its products or brand through various forms of media over a specific period.
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