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Draw a graph showing the Ribot gradient.
Utility
A measure of satisfaction, usefulness or value that a consumer receives from any good or service.
Utility
In economics, the total satisfaction received from consuming a good or service.
Consumer Surplus
The difference between what consumers are willing to pay for a good or service and what they actually pay.
Marginal Utility
The extra pleasure or benefit a customer receives from purchasing an additional unit of a product or service.
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