Provide a curved arrow mechanism and predict the product for the following reaction. 
Definitions:
Brand Strategies
Plans and actions designed to achieve a set of objectives that will give a brand a competitive advantage, including positioning, personality, and awareness efforts.
Brand Equity
The value and strength of a brand that determines its worth, including the consumer’s perception, experiences, and association with the brand.
Catering Business
A business that provides food service to events and locations external to their own facilities.
White Paper
A concise yet authoritative report or guide that seeks to inform readers about a complex issue and presents the issuing body’s philosophy on the matter.
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