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Value-added activities are activities that could be reduced or removed from the process with no ill effect on the end product or service.
General Mills
An American multinational manufacturer and marketer of branded consumer foods sold through retail stores, known for products like cereals, snacks, and more.
Vertical Marketing Systems
A coordinated approach to distribution and marketing designed to ensure that products or services flow smoothly from the producer to the consumer with the involvement of various intermediaries.
Channel Economies
The cost savings and efficiency gains derived from using effective distribution channels to deliver products or services to consumers.
Centrally Coordinated
Managed or organized from a single, central point, often referring to administrative or operational activities.
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