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What costs are incurred to avoid poor quality goods or services in the first place?
Physical Appearance
The outward looks of an individual, including features, body shape, clothing, and other visible characteristics.
Heuristics
Simple, efficient rules typically used by individuals to make decisions and solve problems, often relying on mental shortcuts based on past experiences.
Mental Shortcuts
Heuristic techniques that simplify decision making by using approximate but quick methods for problem solving.
Associative Network
A cognitive model suggesting that ideas, memories, and experiences are connected in the brain like a network, with links between related concepts.
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