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The lost profits from lost customers are an example of
Fluid Intelligence
The aspect of intelligence that involves the ability to reason and think flexibly, solving new problems without relying on previously acquired knowledge.
Information Processing
A cognitive approach to understanding how the human mind transforms sensory information into thoughts, memories, and knowledge through processes such as perception, attention, encoding, storage, and retrieval.
Primary Mental Abilities
a theory suggesting that intelligence is made up of several primary abilities, such as reasoning, verbal comprehension, numerical skills, and spatial visualization, that are distinct from each other.
L.L. Thurstone
A pioneering psychologist known for his contributions to psychometrics and the theory of multiple intelligences.
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