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The lost profits from lost customers are an example of
Cognitive Psychologist
A professional who studies mental processes including how people think, perceive, remember, and learn, often focusing on areas such as problem-solving, decision-making, and memory.
Cognitive Processes
The mental activities involved in acquiring, storing, and manipulating knowledge, such as perception, memory, and thinking.
Between-Subjects Design
A research design in which different groups of participants are exposed to different conditions or treatments.
Within-Subjects Design
A research paradigm in which the same experimental participants participate in different experimental conditions.
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