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If there are decreasing returns to the ideas stock in the knowledge sector,
Product Modification Strategies
Product modification strategies are approaches businesses take to alter or improve their products to meet changing customer needs or to differentiate their offerings from competitors.
CDI
Consumer Discretionary Income; alternatively, in advertising, it can refer to Category Development Index, which assesses the potential for a brand or product based on the category sales performance in a specific market.
Consumer Packaged Good
Products that are sold in a packaged form and are used by consumers on a daily basis.
Category Development Index
A measure comparing the sales performance of a category within a specific market against its average national performance.
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