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In the trough of the Great Recession, real GDP was about 5 percent below potential real GDP.
Product Differentiation
A marketing strategy that involves a firm using different marketing mix actions to help consumers perceive a product as being different and better than competing products.
Marketing Mix Actions
Strategic activities related to the 4Ps (Product, Price, Place, Promotion) used by businesses to meet customer needs and achieve marketing objectives.
Product Differentiation
The process of distinguishing a product or service from others in the market to make it more attractive to a specific target market.
Customer-Loyalty Training
Programs designed to educate employees on how to foster and maintain a strong, loyal relationship with customers.
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