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The price-yield relationship for a bond will become more convex
Brand Recall
The ability of consumers to remember a brand spontaneously without being exposed to any prompts.
Manufacturer Brands
Brands that are owned by the company that manufactures the products under that brand, as opposed to brands owned by retailers or sellers (private label brands).
Store Brands
Products that are branded by retailers and sold only in their own stores, often positioned as cost-effective alternatives to national brands.
Brand Mark
The part of a brand that is represented by a symbol or logo, distinctively identifying a product or company.
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