Which Is a Good Way to Test for Implicit Priming

question 12

Multiple Choice

Which is a good way to test for implicit priming of memory?

• A) the mirror-drawing task
• B) the Gollin Incomplete-Figures Test
• C) analogies
• D) the Corsi block-tapping test

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Definitions:

Positive Associations

The beneficial connections or relationships customers make between a brand or product and their personal perceptions or experiences.

Semantic Scales

A type of survey rating scale that uses words rather than numbers to identify the distance between points on the scale, often used in measuring attitudes or perceptions.

Perceptual Maps

A visual representation used in marketing to display customers' perceptions of a brand or product in comparison to its competitors on various attributes.

Customer Value Maps

A visual or graphical representation of the value that customers derive from a product or service compared to its competitors.