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Fundamentalists typically use the "Bottom-Up Approach", whereas technicians use the "Top-Down Approach" to the valuation process.
Top-Down Analysis
An approach that starts with the broader, general aspects of a system and works towards more detailed parts.
Customer Demographics
Statistical characteristics of consumers, such as age, gender, income, and education, used to identify market segments.
TAM, SAM, SOM
stands for Total Addressable Market, Serviceable Available Market, and Service Obtainable Market, respectively, and they are metrics used to estimate the potential market size and revenue opportunity for a product or service.
Disposable Income
The amount of income left to an individual after taxes have been paid, available for spending, saving or investing.
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