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What Process Describes the Use of Social Influence to Cause

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What process describes the use of social influence to cause other people to change their attitudes and behavior?


Definitions:

Excess Return

The return on an investment above the return of a benchmark or risk-free rate.

Treasury-bill Rate

The interest rate determined by the market for U.S. Treasury bills, which are short-term government securities.

Continuous Compounding

The process whereby interest earned is immediately reinvested to earn more interest, theoretically occurring an infinite number of times per period.

APR

Annual Percentage Rate, the annual rate charged for borrowing or earned through an investment, accounting for compounding.

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