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Kaylee refuses to change in the locker room during gym class. She is afraid that someone will see her body, make fun of it, and embarrass her. As a result, Kaylee skips gym class to avoid the situation. Based on this information, it is possible that Kaylee has a ________.
Social Shopping
The use of social network services and websites by consumers to share their latest purchases, deals, coupons, product reviews, want lists, and other shopping finds with friends and contacts.
Viral Marketing
A marketing strategy that encourages individuals to share a marketing message to others, creating a potential for exponential growth in the message's exposure and influence.
Product Reviews
Evaluations or assessments of a product's performance, quality, or suitability, often written by consumers or professional critics.
Media Richness
Describes the ability of information to change understanding within a time interval, highlighting the capability of media to convey complex messages to a recipient.
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