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Saadat is walking to the front of the classroom in preparation for his class presentation. He notices his heart is starting to beat fast, his palms are sweaty, and he has a general sense of increase in energy. According to the general adaptation syndrome, which phase of the stress response is he in?
Routine Response Behavior
Refers to consumer purchasing decisions made out of habit without much deliberation or product comparison.
Prepurchase Behavior
The actions and processes consumers go through before making the final decision to purchase a product or service.
Problem Recognition
The first step in the consumer decision-making process, where a consumer identifies a need or problem that needs to be solved.
Alternative Evaluation
The phase in the consumer decision process where individuals assess the benefits and drawbacks of different choices available to them before making a purchasing decision.
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