Brad Is in an Electronics Store with His Parents

question 96

Multiple Choice

Brad is in an electronics store with his parents. He looks at the CDs and thinks for a moment that he could grab one and put it beneath his coat. As he considers this possibility, he decides not to do it because he might get caught and his parents would punish him. What stage of moral development does Brad's decision represent?

• A) preoperational
• B) preconventional
• C) autonomous moral principles
• D) conventional role conformity

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Definitions:

Nonmonetary Costs

Costs not easily quantified in monetary terms, including time, effort, and emotional investment made by consumers in association with a purchase.

Marketers

Professionals or organizations that engage in activities designed to identify, anticipate, and satisfy customer needs profitably.

Transactional Cost

The expenses incurred during a trade or deal, including costs of information, negotiation, and enforcement of contracts.

Special Occasion

Events or dates that hold particular significance and often call for celebration or recognition, which can influence consumer behavior.