A Researcher Has 40 People to Assign into Two Groups

question 52

Multiple Choice

A researcher has 40 people to assign into two groups: an experimental group and a control group.The researcher flips a coin: heads,experimental group and tails,control group.This is an example of

• A) monetary assignment.
• B) experimenter bias.
• C) random assignment.
• D) treatment effects.

---

Definitions:

Concentrated

Refers to a strategy that focuses efforts and resources on a specific, narrow market segment or audience.

Micromarketing

Marketing strategies tailored to meet the needs and preferences of very specific segments of the market or individual customers.

Positioning

The effort to influence consumer perception of a product or brand relative to the perception of competing brands.

Micromarketing

Tailoring products, services, and marketing programs to suit the tastes of specific individuals and locations.