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In a classic study,Sherif and colleagues showed that prejudice can arise between randomly divided students.This study demonstrated an explanation for prejudice called
Quality
The standard of something measured against other things of a similar kind; the degree of excellence of something.
Promotion
A marketing tactic that involves raising awareness of a brand, product, or service to increase sales or public visibility through various channels.
Availability
The degree to which a product, service, or resource is obtainable or accessible when needed.
Awareness
The degree to which consumers know about a brand, product, or service, recognizing its existence and features.
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