Which of the Following Is True Regarding Listener Characteristics and Persuasion

question 168

Multiple Choice

Which of the following is true regarding listener characteristics and persuasion?

• A) More intelligent people are easier to persuade.
• B) People are easier to persuade when they are listening alone.
• C) People with a high need for social approval are generally easier to persuade.
• D) People with high self-concepts are easier to persuade.

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Definitions:

Default Risk Premium

The additional yield a lender demands to compensate for the risk that the borrower may default on the loan.

Liquidity Premium

Additional yield that investors demand for holding a security that is not easily traded or sold without a significant price reduction.

Maturity Risk Premium

The extra yield that investors demand to compensate for the risk of holding a bond until its maturity date.

T-bonds

Treasury bonds, long-term government debt securities with maturity periods typically over 20 years, offering interest payments semiannually.