Ralph, a White Student Who Grew Up in Maine, Is

question 122

Multiple Choice

Ralph, a white student who grew up in Maine, is about to enter the University of Southern California on an athletic scholarship. He is aware that many of his teammates will be black and assumes that they will dislike him and ostracize him. Ralph's attitude is best described as an example of______.

• A) prejudice
• B) ambiguity
• C) nonconformity
• D) discrimination

---

Definitions:

Consumer Preferences

The subjective tastes and desires influencing the buying behavior of individuals or groups when choosing among alternative products or services.

Touch Point

Any interaction or point of contact between a brand and its customers, covering a wide range of platforms, including physical and digital channels.

Customer Satisfaction

An evaluation of the extent to which a company’s products or services exceed or satisfy the anticipations of its customers.

Order Cycle Time

The total time from when a customer places an order until the product is delivered, encompassing processing, production, and shipping stages.