If Variables Change in the Opposite Direction, What Type of Correlation

question 12

Multiple Choice

If variables change in the opposite direction, what type of correlation is this called?

• A) Positive correlation
• B) Negative correlation
• C) Positive causation
• D) Negative causation

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Definitions:

Brand Awareness

The level of awareness and recognition consumers have regarding the unique attributes or reputation of a particular brand's goods or services.

Establish Credibility

The process by which an individual or organization builds trust and believability in their expertise or product.

Viral Marketing

A marketing strategy that seeks to exploit social networks to produce increases in brand awareness or achieve other marketing objectives through a self-replicating viral process, like word-of-mouth.

Trade Promotions

Marketing activities directed at members of the distribution channel, such as retailers and wholesalers, to stimulate sales or support product introduction.