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When we calculate reliability, we know the observed score. What are the two unknown components of the reliability equation?
Income
The financial gain earned from work, investments, business operations, or other sources, typically measured over a specific time period.
Lifestyle
The interests, opinions, behaviours, and behavioural orientations of an individual, group, or culture.
Demographic Segmentation
The division of a market into segments based on variables such as age, gender, income, education, and family size to better target marketing efforts.
Age
A measure of the length of time that an individual or entity has been alive or in existence.
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