Describe the Process of Conducting RFM Analysis

question 36

Essay

Describe the process of conducting RFM analysis.

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Definitions:

Stigmatisation

The act of treating someone or something as unworthy of respect or attention due to perceived differences or shortcomings.

Prejudice

Prejudice refers to preconceived opinions or attitudes towards people or groups, often negative and not based on actual experience or rational thought.

Telephone Etiquette

The set of manners and behaviors considered appropriate and courteous when communicating over the telephone.