Which of the Following Is the First Step in Developing

question 29

Multiple Choice

Which of the following is the first step in developing a social media information system (SMIS) ?

• A) Define what the organization wants to achieve with social media.
• B) Identify metrics that will indicate whether an organization has achieved its goals.
• C) Maximize metrics like conversion rate and bounce rate.
• D) Identify the organization's target audience.

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Definitions:

Deceptive

Intentionally misleading or giving a false impression.

FTC

The Federal Trade Commission, a U.S. government agency responsible for consumer protection and the elimination and prevention of anticompetitive business practices.

Money-Back Guarantee

A promise made to customers that they will receive a refund if they are not satisfied with a product or service.

Ethical Businesspeople

Individuals in the business world who adhere to moral principles and practices in their professional conduct.