Entities Have Attributes That Describe Characteristics of the Entity

question 38

True/False

Entities have attributes that describe characteristics of the entity.

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Definitions:

Impressions

A measurement used in digital marketing to count the number of times an advertisement or content is displayed, regardless of whether it was clicked or not.

Return On Investment

A measure used to evaluate the efficiency or profitability of an investment, calculated by dividing the return by the cost of the investment.

Advertising Value Equivalency

Advertising Value Equivalency (AVE) is a metric used in public relations to measure the benefit to a client from media coverage by comparing it to the equivalent cost if the space or time were bought as advertising.

Daniel J. Edelman

A prominent figure in public relations, founder of Edelman, the largest PR firm in the world by revenue.