Which of the Following Statements Is True of Social Customer

question 45

Multiple Choice

Which of the following statements is true of social customer relationship management (CRM) ?

• A)Relationships between organizations and customers are unchanging.
• B)Each customer crafts his or her own relationship with a company.
• C)Sales managers can control what a customer is reading about a company and its products.
• D)Customers who are likely to make the highest purchases are likely to receive the most attention.