If the Price of an Alternative Is Lower Than the Price

question 72

Multiple Choice

If the price of an alternative is lower than the price of an existing product, and customers perceive similar benefits from both the products, then the ________.

• A) switching cost is high
• B) price of the product should be increased to retain market share
• C) threat from the substitute is strong
• D) customers' bargaining power decreases

---

Definitions:

Pegmatite

An igneous rock with extremely large crystals, formed by the slow cooling of magma, often containing rare minerals.

Texture

The general physical appearance or character of a rock, especially the size, shape, and arrangement of minerals and other materials.

Viscosity

A measure of a material’s resistance to flow.

Silicate Content

The proportion of silicate minerals present in a rock, soil, or other material.