Examlex
If the SATs accurately predict college success for white males but overpredict college success for females and African-American students,then the SATs are NOT:
Perceptual Map
is a visual tool used in marketing to display the position of a brand or product in the minds of consumers relative to competitors.
Minds of Adults
The cognitive processes, understanding, and psychological aspects characteristic of adult individuals.
Market Segmentation
The process of dividing a broad consumer or business market into sub-groups of consumers or segments based on shared characteristics.
Process
A series of actions or steps taken in order to achieve a particular end.
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