Examlex
When Tolman trained rats to run a maze to obtain a food reward,and then blocked the original path,the rats immediately took the shortest route to the food.Tolman interpreted this finding as an indication that the rats had acquired:
Marketing Mix Plans
Strategies that involve the adjustment and optimization of product, price, place, and promotion to effectively engage with a target market.
BCG Matrix
A strategic planning tool that uses two variables, market growth rate and market share, to evaluate a company's product portfolio.
SWOT Analysis
A strategic planning tool that stands for strengths, weaknesses, opportunities, and threats, used to identify and analyze the internal and external factors that can impact a project or business venture.
Competitive Advantages
The conditions or attributes that allow a company to produce goods or services better or more cheaply than its rivals, leading to a market advantage.
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