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The manager says that you are not good enough for the job.On the way home,your mind starts wandering.You start imagining what it would be like if you got a terrific job,got promoted to president of the company,got to hear that manager who claimed you weren't good enough beg for a promotion,and got to tell him,"Sorry,you're not good enough." You are in a state of:
Heuristic
A mental shortcut that allows people to solve problems and make judgments quickly and efficiently.
Brand Loyalty
The tendency of consumers to continuously purchase one brand's products over another's due to satisfaction with the product and a good experience with the brand.
Conjunctive Rule
A decision rule used in consumer behavior that entails choosing items that meet all of a predetermined set of criteria.
Weighted Additive Rule
This rule is a decision-making strategy where alternatives are evaluated by multiplying each attribute's importance weight by its quantitative value, then summing these products to determine the best option.
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