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How does evolutionary theory explain higher levels of dominance and aggression in men?
Target Market Segments
Specific groups of potential customers, identified by characteristics like age, income, or interests, that businesses aim to reach with their products or services.
Market-product Grid
A framework used to analyze market segments and product offerings to identify opportunities for growth by matching products with their respective markets.
Market Niche
A specialized segment of the market for a particular kind of product or service.
Positioning Approach
A marketing strategy that aims to establish a brand or product in a specific way in the minds of the target consumers.
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