Research Suggests That If You Can Obtain Only ONE Type

question 37

Multiple Choice

Research suggests that if you can obtain only ONE type of information about an applicant for a managerial sales job,you will make the best decision by using:

• A) interview data.
• B) the Purdue Pegboard test.
• C) IQ scores.
• D) performance data.

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Definitions:

Expectations

The beliefs or forecasts about future events or behaviors, often based on past experiences or information.

External Search

The process of seeking out information beyond personal knowledge or experience, typically conducted by consumers before making a purchase decision.

Creation of an Antecedent State

This involves setting conditions or fostering an environment that precedes and influences consumer behavior or decision-making processes.

Problem Recognition

The initial stage in the consumer buying process where a consumer identifies a need or problem that requires resolution.