Examlex
In criterion-referenced testing,scores are evaluated against an average sample.
Environmental Scanning
Involves the process of collecting, analyzing, and using information about trends, events, and relationships in an organization's external environment to assist in planning.
Strategic Marketing Process
A systematic approach to planning, executing, and evaluating marketing strategies to achieve business goals.
Planning Phase
The initial stage in a project or strategy development where objectives are set, and resources are allocated.
SWOT Analysis
A strategic planning technique used to identify a company's Strengths, Weaknesses, Opportunities, and Threats.
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