Why Do Messages Sometimes Have Sleeper Effects

question 170

Multiple Choice

Why do messages sometimes have sleeper effects?

• A) It takes people time to process complex arguments.
• B) People tend to forget that a low-credibility source presented the message.
• C) People tend to forget the specifics of an illogical argument.
• D) People become more fearful over time.

---

Definitions:

Radio Advertising

A marketing strategy that uses radio stations to broadcast commercial messages to targeted audiences, leveraging the auditory medium to extensively reach listeners.

Direct Marketing

Advertising that communicates directly with consumers and organizations in an effort to provoke a response.

Consistent Message

A communication strategy that ensures all messages shared across various channels are uniform in content and tone, enhancing brand recognition and trust.

Direct Marketing

A type of advertising strategy that delivers promotional messages directly to potential customers on an individual basis, often through mail, email, or phone.