Listeners Will Be More Likely to Be Persuaded by a Message

question 116

Multiple Choice

Listeners will be more likely to be persuaded by a message that arouses fear under which of the following circumstances?

• A) when the message is explicitly horrifying and gruesome
• B) when the message only hints at danger
• C) when an easy way to avoid the dreaded outcome is presented along with the message
• D) when the feared outcome is strange and unlike anything the listener has ever imagined

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Definitions:

Principal

The primary party involved in a contract or transaction, or the amount of money originally invested or loaned, before interest.

Agent

A person or entity authorized to act on behalf of another, usually in business transactions or negotiations.

Separate Accounts

Financial accounts that are segregated for individual investors, common in insurance and investment management.

Principal's Funds

Resources or capital belonging to the principal in a transaction or investment scenario, as opposed to the agent's or broker's funds.